CLASSICS ARE FOREVER
CHANGING THE GAME SINCE 1948
PUMA Classics are called classics for a reason. For the past 75 years, these silhouettes have been worn by the greats of every generation. They paved the way. They never held back. And today, they continue to steal and reset every scene with clean, timeless designs that go with everything.
SUEDE
First created in 1968 as a basketball warm-up shoe, the PUMA Suede hit new levels of fame during the ‘80s dawn of b-boys and hip hop beats. Today, it remains PUMA’s undisputed icon of sport-inspired style.
SUEDE XL
Introducing the next big thing: Suede XL. Building off of the legacy left by the Suede Classic, Suede XL is a larger-than-life remix. Suede XL takes the Classic and blows it out of proportion with extra padding, a larger tongue, and thick laces. The results are a new streetstyle must-have for trend-setters everywhere.
PALERMO
Straight from PUMA’s archives, it’s the Palermo. This silhouette made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd. Today, this icon of football culture makes its return complete with its signature tag at the upper, a T-toe construction, and a classic terrace gum sole..
EASY RIDER
The PUMA Easy Rider was born in the late ‘70s, when running made its move from the track to the streets. Today, the retro runner returns with its classic slim profile and vintage vibes intact. A truly timeless silhouette, the Easy Rider is an emblem of intergenerational style: a classic piece that’s passed on between wearers, bridging generations.
GV SPECIAL
Back in the 1970s, Argentinian tennis player Guillermo Vilas smashed through winning streaks. On the court he dominated any surface and serve sent his way. Off the court, he was equally renowned for his confidence and charisma. In the ‘80s we created his signature shoe, the GV Special, which pays tribute to its namesake with a court-meets-street aesthetic that is iconic to this day. Its silhouette features perforated detailing for breathability, plus a chunky sole. Today, the GV Special has been upgraded with new colorways and maximized comfort.